Latest Episodes
Why Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)
#37: Most architects and engineers say their work comes from word of mouth. But few ever ask the follow-up question: what are people actually saying about us?In this e...
How to Win Work Without a Big Portfolio (with Lance Cayko)
#36: In this episode, I sit down with Lance Cayko, Principal & Co-founder of F9 Productions, F12 Development, F14 Construction, and co-host of Inside the Firm, to tack...
Marketing For Busy Architects (with Mark Zweig)
#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How do I market when I don’t...
How To Eliminate Bad Fit Clients (with Justin Smith)
#34: How often do you actually ask whether a project is the right fit for your firm? In this episode, I sit down with Justin Smith, a structural engineer turned operat...
How To Attract Design-Driven Clients (with Evelyn Lee)
#33: Architects often ask the wrong question:“How do I attract clients who actually value design?”In this episode, I sit down with Evelyn Lee, Founder of Practice of A...