Using AI To Market Your Architecture Firm (with Michael Maturo of DYAMI Architecture)
#16: Michael Maturo of DYAMI Architecture joins us to explore how AI can transform marketing and sales processes in the architecture industry. From handling complex projects to optimizing client engagement, Michael shares his invaluable 20-year industry experience.
We dive into:
→ Using AI to organize content and create standard operating procedures (SOPs) for architecture firms
→ What are the benefits and challenges of using AI tools like ChatGPT or evyAI for content creation?
→ How does DYAMI Architecture leverage AI to target content towards specific market segments?
→ Michael's advice on sales and marketing integration
→ How Michael’s firm has adapted post-COVID, especially in terms of marketing and obtaining new clients
→ Strategies to attract repeat clients through Project Improvement Plans (PIPs)
→ Why you need to approach networking and referrals differently for gaining new projects
→ Why Michael is bullish on LinkedIn as a prospecting platform
→ The power of human editing to ensure quality when using AI
(05:00) Specializing in a proactive, high-level client service.
(08:08) Handling a complex hotel project.
(12:26) Why marketing and sales are similar processes.
(16:01) A redesigned website prioritizes portfolio over company size.
(18:42) Select the persona or tone to generate a tailored message response.
(23:05) Expanding LinkedIn contacts in property management and hospitality.
(27:12) Opening the Florida office and the focus on LinkedIn marketing.
(34:44) Create SOPs for sales and marketing efficiency.
(38:03) How to manage financial complexities in property and hotel renovations.
(39:48) How advisors solve hotel renovation challenges strategically.
(44:02) Optimize newsletter subject lines with existing data.
(45:35) Create content triggers to engage hotel professionals.
(51:07) Updating proposals with marketing content and visuals.
(52:56) Use AI for organizing project improvement plans.
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