Building A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects)
#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new partners in a high-end residential architecture firm. Listen as we explore effective strategies for client acquisition, relationship building, and maintaining exclusivity in a competitive market.
→ Are live events a good way to identify potential contractors and partners?
→ What are the best practices for maintaining relationships with partners and staying top-of-mind for referrals?
→ Why creating a waitlist for their high-demand projects might be the best move
→ Leveraging social media platforms like Instagram to attract clients and the calls to action to include
→ The techniques to reduce friction in business processes and streamline client interactions
→ Why is qualifying potential clients through contact forms a crucial step in managing resources efficiently?
→ How can educating potential clients on the architecture process improve client relationships and project outcomes?
→ Why engaging with luxury realtors, interior designers, and attorneys is a key part of their relationship-building strategy?
(05:43) On the market shifting; including Miami rising and the Hamptons slowing down.
(07:12) The diverse architectural opportunities in Long Island and NYC
(11:31) Events organized for marketing efforts.
(14:04) Referrals, social media, and online publications.
(22:16) When qualified prospects become clients.
(25:37) How to use newsletters to prompt project collaborations with partners.
(29:05) Optimize contact forms to reduce friction and qualify leads.
(31:32) How to maintain contact with potential clients.
(34:33) Communicate needs clearly to gain more leads.
(36:19) The value of high-end residential architecture.
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